Shibuya's Very Own Fashion Week 2014

by Mieke

Shibuya Fashion Week  

Under the wings of the official Mercedes-Benz Fashion Week Tokyo, Shibuya hosts its very own fashion week from October 10th 2014 to October 19th. Famous for the fashionable youth hanging out in the Shibuya area, this special version of the Tokyo Fashion Week will be on edge! The theme of this year’s fall edition of Shibuya Fashion Week will be “A Shibuya Style, Just For Me”, inviting people to find themselves through fashion and promoting the real beauty of Shibuya (according to their website). What are some of the events during Shibuya Fashion Week?

What? Street Runway with music performed by BASSCAMP. Shibuya’s up-and-coming designers present their new styles for the season Spring 2015. This runway is open to the public, so if you’d like to know what the trends are next season, just drop by the runway in Bunkamura Street. Be sure to arrive early if you want to have a good spot.
When? Oct 19th from 13:00.
Where? Bunkamura Street   

 

What? Creation of Somarta. This exhibition shows us the processes behind the screen of futuristic Japanese designer brand Somarta. How does Tamae Hirokawa (Somarta’s lead designer) create the styles and designs? Learn it all here, and see some of the new designs for Spring 2015.
When? Oct 7th-19th 2014
Where? Shibuya Seibu, A bldg., 7th floor.

Shibuya's Very Own Fashion Week 2014
photo by tokyofashion.com  

What? 109 Halloween. THE temple of ‘gyaru’ (Japanese young girls with a very colourful and often gaudy style, find out more here), Shibuya’s 109, hosts a special Halloween Week from Oct 14th till 31st (so it’s actually two weeks!). Prepare yourself for a Disney-like experience, with spiders hanging from ceilings, pumpkins everywhere etc. etc., lots of Halloween goods and limited edition items. If you’re not Japanese sized (like myself..), buying clothes there will be difficult, but just walking around there people watching is already most of the fun!
When? Oct 14th-31st 2014 (according to 109’s opening times: 10:00-21:00)
Where? 109 Shibuya. If you get off at Shibuya station you can see the 109 building from the scramble crossing. Website: www.shibuya109.jp/en/ 

Shibuya's Very Own Fashion Week 2014
photo by elytstyle.com


06 Oct 2014

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