Famous actresses, movie stars, singers, like Mariah Carey and Lady Gaga enjoy wearing Hello Kitty outfits. Hello Kitty is so famous in the world. Now the Hello Kitty goods, including towels, pencils, clothing, stationery and mobile phone covers, are selling in more than 70 countries. Hello Kitty is one of Kawaii, cuteness, culture.
There are many opinions about the origin of cuteness. One of them is introduce in “Kawaii-ron” (The Theory of Kawaii) by Inuhiko Yomota. The word kawaii dates back to the eleventh-century work Makura no sōshi [trans. The Pillow Book of Sei Shonagon]. It was used in Kabuki and popular novels in the Edo period (1603–1868) and has been kept alive by modern writers like Dazai Osamu, refined to the point where it represents a unique aesthetic.
Another is that the rise of cuteness goes back to the 1970s, with an emergence of a new style of cute writing practiced by teenage girls which called emoji. Eventually, it made it into girl’s manga and anime.
Under these background, Kitty character was created by one of designers in Sanrio greeting card company and modeled after a black cat in the 2nd story of “Alice’s Wonderland. the uber-cute fictional character (bobtail cat with a red bow) that became a merchandising juggernaut.
Puroland in Tama city is the Kitty’s home amusement park. Two weeks ago, I visited there with my customers. I enjoyed their Halloween parade with Kitty’s family. After that, I found my mind was comforted by their performance. I think Hello Kitty has a magic power to provide us with tender loving care. Hello Kitty is bringing some type of peace and calm in the people’s minds. I think it is one of the reasons many people love Hello Kitty.
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