Hello Kitty - Kawaii Culture

by Mari

Hello Kitty - Kawaii CultureFamous actresses, movie stars, singers, like Mariah Carey and Lady Gaga enjoy wearing Hello Kitty outfits. Hello Kitty is so famous in the world. Now the Hello Kitty goods, including towels, pencils, clothing, stationery and mobile phone covers, are selling in more than 70 countries. Hello Kitty is one of Kawaii, cuteness, culture.

There are many opinions about the origin of cuteness. One of them is introduce in “Kawaii-ron” (The Theory of Kawaii) by Inuhiko Yomota. The word kawaii dates back to the eleventh-century work Makura no sōshi [trans. The Pillow Book of Sei Shonagon]. It was used in Kabuki and popular novels in the Edo period (1603–1868) and has been kept alive by modern writers like Dazai Osamu, refined to the point where it represents a unique aesthetic.

 Another is that the rise of cuteness goes back to the 1970s, with an emergence of a new style of cute writing practiced by teenage girls which called emoji. Eventually, it made it into girl’s manga and anime.

 Under these background, Kitty character was created by one of designers in Sanrio greeting card company and modeled after a black cat in the 2nd story of “Alice’s Wonderland. the uber-cute fictional character (bobtail cat with a red bow) that became a merchandising juggernaut.

 Puroland in Tama city is the Kitty’s home amusement park. Two weeks ago, I visited there with my customers. I enjoyed their Halloween parade with Kitty’s family.  After that, I found my mind was comforted by their performance.  I think Hello Kitty has a magic power to provide us with tender loving care. Hello Kitty is bringing some type of peace and calm in the people’s minds. I think it is one of the reasons many people love Hello Kitty.

 If you plan to visit Tokyo, it would be a great pleasure to guide you. I will explain about our culture further. My tour website is https://triplelights.com/profile/3624


08 Nov 2017


Licensed Guide

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Contact Mari

Travel makes you a happier person by breaking routine, building self-confidence, and providing new experiences and memories.

I’m a full-time national licensed tour guide. I studied Japanese Art History when I was a student at Sophia University, Tokyo. One of my hobby is visiting art museums. I had experienced to work as a travel coordinator in one of the multinational companies for years. I am a member of Toastmasters International club where I practice public speaking twice a month. I have enjoyed conducting Tokyo private tours more than 60 times and received excellent reviews from them.

I usually customize a tailor-made tour upon our customers’ requests. I can explain historical back grounds of Temples and Shrines, and the comparison of old things and modern things in Tokyo. I have been guiding major sightseeing spots, including Tsukiji Fish Market, Asakusa, Imperial Palace, Meiji Shrine, Shibuya, Shinjuku, etc.

Let’s enjoy Tokyo together.

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