When I went to Kamakura a couple of days ago, I found a lot of shops on the way from Kamakura Station to Tsurugaoka Hachimangu Shrine and they were offering small sweets and snacks. I wasn't so hungry then, but the smell of baking 'taiyaki', fish-shaped pancake with sweet red bean paste inside, changed my mind. I was invited to the shop by the smell and bought one to eat it walking to Hachimangu.
I talked with the shop master, and he said that the shop is a 'noren wake' of Naniwaya, a popular taiyaki shop in Azabu, Tokyo. You might have heard of it, but 'noren wake' is a sort of system, where a master of a shop with a big brand name allows his qualified student to open a shop with the original brand name. As I expected from the smell, the taste was soooo good! If you find it in Kamakura, just try them! Not only taiyaki, but you can also find a lot more.